Brief:
The client requested an interactive presentation that would, impactfully, showcase what the building has to offer while holding true to the brand; where form meets function.
Background:
70 St Mary Axe is a building currently under construction in the heart of the London city business district. A stunning, semi-elliptical property, with office space over 21 floors. The building’s external skeleton defines the building in a distinct manner, restricting solar gain. For 70 St Mary Axe sustainability is high on the agenda.
Solution:
An interactive app that functioned with ease while placing form at the forefront. Essentially, it would need to wow with beauty and impress with impeccable function.