Dan Murphy’s

Client: Dan Murphy’s X Pedestrian

Project: AR trivia game

Scope: Art Direction and Design

KNOW YOUR SIP – a virtual card game for those who think they know a thing or two about a thing or two.

Produced by Pedestrian Group’s award-winning design team in collaboration with Blippar, the project has been pulled together for Dan Murphy’s Decoded Awards alongside Carat Australia.

KNOW YOUR SIP will test Aussies not only on the topics of the moment; covering topics like pop-culture figures, events, dates & headlines; but on products & lines featured in Dan Murphy’s Decoded Awards as well.

You can check out more – and play the game for yourself – right here: https://lnkd.in/gjXrPQaj