Project:
CGU ABN Rescue Campaign Artworking and Roll-out
Scope:
Artworking
Over 300 pieces of printed artwork including Vic and NSW out of home and Melbourne’s Southern Cross Station take over, as well, as ongoing digital pieces.
Brief:
ABN Rescue – a TVC and Out of Home campaign inspiring Australian’s to follow their ambitions.
Focused in Victoria and New South Whales.
Background:
CGU issued the Ambition Index – research revealing Australia’s approach to ambition – finding that many registered an ABN and soon abandoned them.
Solution:
The ABN Rescue campaign sought to inspire Australian’s to follow their ambitions, giving CGU Share of Voice and prominence in the market.
