Background:
Tania Carriere is a motivational speaker, executive coach and consultant. She has brought to life Advivum – A toast to life. An experience that combines the idea of adventure, travel and the classroom. Advivum takes clients on individual journeys helping them unlock their true potential.
Brief:
Create a unique identity using symbolism and a touch of mysticism. It was important the identity relate to Tania’s personal stories and experiences.
Solution:
In many cultures, hand gestures have their own symbolic meaning and visual language. I set about finding inspiration in ‘stick and poke’ tattoos as well as tarot cards. Using the form and aesthetic to bring out a sense of mysticism.
Tania tells the story of a visit to France where she took the opportunity to enjoy a little too much champagne. Upon seeing this, the locals offered her some advice – drink a little champagne everyday and you never have to stop celebrating life. Thus, the idea of Advivum – a toast to life was born.
